Digital Marketing for Healthcare

Start/End Date: 
Wednesday, June 21, 2017 -
6:00pm to 8:00pm


First hour of the class is a lecture on the below mentioned topics:

  • Digital Marketing Overview
  • What is Digital Marketing?
  • Why are people going online?
  • Effective internet marketing. What is working for marketers.
  • What does digital marketing consist of?
  • Digital marketing objectives
  • What is search engine optimization (SEO)?
  • Advantages of Search engine optimization. (SEO)
  • What is pay per click (PPC)?
  • Advantages of pay per click (PPC)
  • Advantages of Social media marketing (SMM)
  • Twitter
  • Facebook
  • Digital marketing measurement.

Second hour of the class is experiential, so bring your computer. We will do an analysis on the following:

  • Email marketing analysis of Health Innovators.
  • Website analysis of Health Innovators
  • Social media analysis of Health Innovators including Facebook, LinkedIn, Twitter and Youtube. We will analyse followers and their engagement levels.
  • Analysis of Meetup and Eventbrite of Health Innovators.
  • SEO analysis of Health Innovators including Adwords and PPC
  • Inbound content marketing analysis of Health Innovators.

After the class, you will have an opportunity to volunteer at Health Innovators and you can practice what you have learned in class in a real world environment. Email for inquiries.


Kalyan Kalwa
(617) 230-9095


Cambridge Innovation Center
1 Broadway 4th floor, Katmandu conference room
Cambridge, MA 02142

GETTING HERE: Kendall Square T Stop (Red Line) is across the street from the Cambridge Innovation Center. There are a number of pay parking lots in the area. There is free parking on Memorial drive.

IMPORTANT: Cambridge Innovation Center (CIC) is a secured facility, so you will need to check in at the security desk on the first floor. Please bring a photo ID.


Be a mentor - Share you knowledge and experience with others; sign up to be a mentor. Email with your interest. Mentors could get a piece of the startup they are mentoring.

Teach a class - Are you an expert in a certain area? If so other people can benefit from your expertise, teach a class and build your personal or business profile. You can teach a class at Cambridge Innovation Center or a webinar, you come with your expertise and we will do the marketing and fill the class for you. Interested? Email with class details.




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