How to Design and Scale Innovative Consumer Goods for the World's Aging Populations

This Reframing Aging Master Class is a workshop to help you shift your perceptions about the aging journey, ageism and issues important to older people, and incorporate valuable strategies in your business plans.

This proven model, developed by the FrameWorks Institute, draws on anthropology, neuroscience, socio-linguistics, and other behavioral disciplines. The resulting Strategic Frame Analysis® taps into decades of research on how people think and communicate about sweeping social issues.

Participate in this Master Class to examine your marketing/communications and:

- Identify ageism and dominant misperceptions
- Avoid words that can derail your messages
- Encourage openness to new ideas
- Invite customers to connect with your brand
- Shape a modern and inclusive view of growing older

Event Info

Date & Time 
Thursday, July 9, 2020 - 4:00pm to 5:00pm