Accenture Digital Health Consumer Surveys
The Accenture Digital Health Consumers Survey is a series of annual health technology surveys tracking the perspectives of consumers, with a particular focus on the shifting needs and desires of consumers and how they align with the trends that are redefining services provided by healthcare systems. The online survey includes a representative sampling of global consumers spread across a range of ages, income levels, races/ethnicities, education levels, and types of employment.
Accenture 2020 Digital Health Consumer Survey
For the first time in our multi-year, multi-country research program, we’ve seen no uptick in digital health management activity by US consumers—in fact, it dropped in certain areas. While actual users see benefits in these services, growing mistrust in the technology industry, security concerns and a cumbersome first digital experience may have turned some people off or kept them away.
- The Accenture 2020 Digital Health Consumer Survey reveals that the rapid rise of digital health shows signs of stalling.
- Despite the current decline in digital adoption, people are interested in virtual services—these numbers may rise as digital-savvy generations age.
- Security and privacy concerns have grown, especially toward technology companies entering the health market.
- Providers play a key role in future digital adoption as they can embrace digital health services and encourage consumers to use them.
Accenture Digital Health Tech Vision Reports
Accenture’s Digital Health Tech Vision Report is an annual publication from Accenture Health and Accenture Research. These reports comprise results from global online surveys, internal research, and interviews with experts. Included in each report is a retrospective look at findings from previous technology trends reports.
Digital Health Tech Vision 2023 Q1
“While standing at the edge of the next great technological era, enterprises must navigate economic and geopolitical uncertainty. The natural inclination of many organizations is to pull back. We have a different perspective. Now more than ever is the time for leaders to lean into strategies powered by technology to create differentiation. In fact, 10 years ago we predicted every business is a digital business, and this could not be more accurate today.”
“We’ve talked about the five key forces of change that companies must harness over the next decade, including the need for total enterprise reinvention. Cloud, AI, and the metaverse, in particular, have accelerated to such degrees that they dramatically speed up change, bend the innovation curve and create more and more value for every business and organization.”